Featured Courses

Explore our course catalogue.

curso-ai-marketing
Generative AI for Digital Marketing and Communication

Practical application of AI in digital marketing, content creation, and brand communication.

curso-we-copywriting
Web Copywriting

Persuasive writing techniques for websites, blogs, e-books, and newsletters, with a focus on the brand’s tone of voice.

curso-escrita-seo
Writing for SEO and GEO

How to create content optimised for search engines and the new generative AI assistants (GEO).

Training in Marketing and Communication Is No Longer Optional

In a rapidly evolving digital market, well-trained teams make the difference between brands that grow and those that become obsolete.

Productivity and Results

Teams trained in copywriting, SEO / GEO, and AI improve productivity, reduce costs, and achieve better results independently.

Legal Obligation

The Portuguese Labour Code guarantees all employees 40 hours of continuous training per year. Certified vocational training fulfills this legal requirement.

Ongoing Digital Transformation

Brands need to create relevant content to attract, engage, and convert online audiences. Teams lacking the necessary skills miss opportunities every day.

AI Is Transforming the Sector

The integration of generative AI tools requires new skills. Those who master these tools produce more, achieve better quality, and do so at a lower cost.

Training Tailored to Your Company

All courses are developed exclusively for each client, incorporating practical exercises, real-world cases, and your brand’s tone of voice.

In-Company Training

We develop training programmes from scratch based on your company’s specific needs, always within our areas of expertise.

Practical Exercises Using Your Brand and Real Products
Exercises Tailored to the Client’s Specific Context
Content Aligned with Your Company’s Tone of Voice
Option to Develop Courses from Scratch
Training Needs Assessment Before Each Training Session
Integration with Tools Already Used by the Team
Who Is It For?

Profiles That Benefit Most from This Training

Companies of all sectors and sizes, from start-ups to large public and private organisations.

01Marketing and Communication Teams
02Professionals Changing Careers
03SMEs and Start-ups
04Public Administration
05Large Companies and Corporate Groups
Certification

DGERT Certification

We develop training programmes from scratch based on your company’s specific needs, always within our areas of expertise.

Area 342 — Marketing and Advertising
Aligned with Ministerial Order No. 851/2010 and Ministerial Order No. 208/2013
Certificates Recognised for the Purposes of the Portuguese Labour Code
Training Quality Management System Implemented and Monitored
Accepted in procurement processes conducted by public and private entities with ISO standards
Trainers with Certified Technical and Pedagogical Qualifications

Contact Us

Ready to enhance your team’s skills? Fill in the form and tell us about your challenge!

Response Within 24 Hours
Personalised Proposal with No Obligation

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Everything You Need to Know

The most common questions from companies considering investing in training.

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View Course Catalogue

  • Can the training be delivered at our premises?

    Yes. All training sessions are delivered in an in-company format, preferably at the client’s premises. If necessary, Webtexto can arrange the hire of fully equipped external venues or deliver the training remotely.

  • Can we customise the programme with internal content?

    Yes, and that is exactly how we work. Exercises, case studies, and materials are developed around your company’s specific context: its brand, products, tone of voice, and communication objectives.

  • Does the training count towards the mandatory 40 hours of annual training?

    Yes. Webtexto is a DGERT-certified training provider, so all training delivered counts towards compliance with Article 131 of the Portuguese Labour Code (40 hours per employee per year).

  • Do you offer courses in areas not listed in the catalogue?

    Yes. In addition to our existing catalogue, we can develop training programmes from scratch based on each client’s specific needs, always within our areas of expertise in Content Marketing and AI.

  • What tools are used in the AI training courses?

    We work with the most widely used tools on the market, including ChatGPT, Adobe Firefly, Canva AI and Microsoft Copilot, among others. The tools are always tailored to each company’s context and needs.

  • How does the certification process work for trainees?

    At the end of each training session, participants receive a vocational training certificate issued by Webtexto as a DGERT-certified training provider, valid for all legal and institutional purposes.