More than partners. We are your content team.
We combine our team’s experience, rigour, and creativity with the efficiency of technology to conceive and produce content, side by side with your brand.
We are the right partner to create content that speaks for you.
We combine our team’s experience, rigour, and creativity to produce the right content for your brand.
We work with advanced artificial intelligence tools, choosing the most suitable resources to support your project.
We produce specialised, relevant, rigorous, and engaging content that will win over your audience.
Why choose to work with Webtexto?
At Webtexto, we believe that creating high-quality content requires strategy, innovation, and responsibility. To ensure that brands communicate with impact and authenticity, we base our work on four essential pillars.
Continuous innovation
We keep pace with the latest technological developments to offer advanced content solutions.
Measurable results
We focus on clear metrics to objectively assess the impact of your content strategy.
Ethics and transparency
We safeguard our clients’ privacy and the authenticity of our content, using AI responsibly.
Quality and rigour
We follow rigorous quality standards in every delivery, ensuring clarity, consistency, and reliability.
Where human creativity meets intelligent technology
Discover the steps in our working process.
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Research and analysis
We gather data and analyse key market trends, as well as consumer behaviour.
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Content strategy definition
We develop the content marketing strategy, identifying the most suitable content formats and platforms, as well as the appropriate tone of voice for each brand.
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Content creation
We develop content from A to Z: from researching information to publication, including impact analysis. We also work with multiple formats — blog articles, infographics, videos, motion graphics, or e-books, for example.
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Review and SEO optimisation
From the outset, we validate search engine optimisation criteria using specialised SEO tools, such as Semrush. Content review also includes a meticulous process of syntactic, grammatical, and readability validation.
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Personalisation and monetisation
We adapt content for each audience and across a wide range of platforms: social media, email marketing, infographics, and even scripts for videos and podcasts.
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Content distribution
We work with platforms such as WordPress, E-goi, Metricool, and many others to deliver your content — with a high degree of efficiency and rigour — to its destination.
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Audience engagement
We implement AI-powered assistants to foster innovative and engaging interaction with the content on your website or blog. This provides a valuable channel for gauging audience sentiment and building a closer connection with the brand’s voice.
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Monitoring and analysis
Using specialised tools, we assess content performance in real time — this analysis underpins all work to adjust communication strategies.
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Training and skills development
With experience in professional training, we develop tailored solutions to equip teams to work efficiently and creatively with the platforms and formats that best support their content strategy.
Our story, in three chapters
Over the past 25 years, Webtexto has kept pace with the transformation of the digital world.
This journey has been shaped by change, but also by continuity: the rigour and commitment of our first day have always remained the guiding principles behind every project. From journalism to content marketing, we have always been driven by the pursuit of excellence and a desire to innovate.
2000 — The year we were founded
Webtexto was founded at the height of the digital boom, at the turn of the millennium.
Founded by a team of journalists, it was built on values such as factual rigour, in-depth research, and meticulous news reporting.
For two decades, we worked closely with one of the world’s leading names in financial information: Dow Jones Newswires. This relationship undeniably shaped our DNA.
2015 — From journalism to content marketing
In a fully mature digital ecosystem, we realised that the qualities that set us apart in journalism could respond to an emerging challenge: content marketing.
We then created an independent, specialised team that combined the journalistic rigour at the heart of our origins with communication creativity, strategic vision, and digital marketing expertise.
This is how, through consistent content strategies, we began to give brands a distinctive voice, helping them communicate with purpose and build strong relationships with their audiences.
This transition was only the beginning of a new cycle — one that would culminate in 2024 with Webtexto firmly establishing itself as a content marketing agency.
2024 — A new revolution, with our eyes on the future
With the new era of artificial intelligence, Webtexto took a decisive step and positioned itself at the forefront of intelligent content.
We embraced generative artificial intelligence as an essential tool to enhance — never replace — our most valuable asset: human creativity.
And because we believe that sharing knowledge is the cornerstone of development, particularly at times of transition such as this, we strengthened our commitment to the challenging field of certified professional training, aiming to equip companies and professionals with skills in digital communication and generative AI.