Content Strategy, SEO, Content Production

Vendap: optimised content for a new digital positioning

Vendap Group, a leader in the equipment rental sector for Industry, Construction, Agriculture, and Events, entrusted Webtexto with the creation and optimisation of content for its new website. This project emerged in the context of the merger between the Vendap and Alugatudo brands, both part of the international Kiloutou group, and represents one of the biggest editorial production and SEO challenges ever undertaken by the brand.

project-preview

Categories: Content Strategy, SEO, Content Production

Client: Vendap Group

Link: vendap.pt

Start of collaboration: 2023-2024

Areas of expertise: Editorial SEO, Content Production, Multilingual Adaptation (PT/EN)

Overview and challenges

With a nationwide presence and more than 40 years of experience, Vendap aimed to consolidate its digital identity through the creation of a new website. The main challenge was to merge content from three different sources, the Vendap website, the Alugatudo website, and Kiloutou group materials, into a single, coherent structure optimised for search engines.

Each source had its own language, level of detail, and editorial criteria. Harmonising all of this without losing the brand’s identity or compromising organic performance required a systematic editorial approach and an SEO strategy developed from scratch.

Solution and results

  • Custom SEO strategy: full definition of the SEO elements for each page (title tag, meta description, primary and secondary keywords, semantics, calls to action, alt texts, and ideal content length), based on the sitemap defined by Vendap.

  • Content production and editing (PT): development of original texts based on an analysis of the three information sources, respecting the layout of the new website and ensuring consistency, clarity, and linguistic accuracy.

  • SEO-focused editorial review: integration of all the elements defined in the strategy and validation of compliance with best practices for search engine writing.

  • Adaptation and translation into English: specialised translation of the content approved in Portuguese, including adaptation of keywords for the English-speaking market and SEO review of all translated texts.

This project highlights Webtexto’s ability to manage large-scale projects of significant editorial complexity, with an approach that combines strategic rigour, editorial consistency, and close attention to organic performance. Vendap’s new website reflects not only the group’s scale and strength, but also its ambition to lead in both the national and international markets.

Do you want content that ranks and converts? Get in touch with us and discover how we develop tailored SEO strategies and website copywriting for your digital project.

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