International scientific communication for VectorB2B

Overview and challenges

VectorB2B is a non-profit association founded in 2019 that operates as a full-service CRO (Contract Research Organisation) in the development of medicines and healthcare products.

With a collaborative model involving universities and companies in the sector, it supports the entire R&D journey, from the discovery phase to clinical trials, positioning itself in the market with an integrated “bench to bedside” proposition: from the laboratory to clinical practice.

Despite its strong competitive capabilities compared with international counterparts, VectorB2B faced a visibility challenge: its digital communication needed to reflect the sophistication and specialisation of its services, and reach international markets effectively.

Solution and results

• Content marketing strategy: definition of VectorB2B’s editorial and digital communication strategy, aligned with its internationalisation objectives and the communication requirements of each service area.

• Visual identity on social media: definition of VectorB2B’s visual language on Instagram and LinkedIn, ensuring aesthetic consistency and alignment with the brand’s scientific and corporate positioning.

• Blog articles in English: monthly production of two scientific articles in English, with topics defined by VectorB2B and developed by Webtexto in terms of SEO, copywriting, editing, and back-office publishing.

• Social media management in English: creation of the monthly calendar, content production, including copy and images, and publishing on Instagram and LinkedIn, at a rate of 8 to 10 posts per month.

• Corporate video: collaboration in the production of a corporate video presenting VectorB2B, its operating model, and its value proposition for international partners and clients.

The collaboration with VectorB2B is an example of Webtexto’s more distinctive positioning: the ability to communicate science with rigour, without losing clarity or impact. In a sector where communication errors can compromise credibility and business, the agency’s journalistic DNA is its most valuable asset.

Testemonial

“It has been a genuine privilege to work with Webtexto. From the outset, the team demonstrated an exceptional level of professionalism and maturity, quickly creating trust and a smooth working relationship.
We particularly value their flexibility and ability to adapt, even in demanding situations and with tight deadlines. Their responsiveness, combined with a constant focus on the client and the quality of delivery, makes a real difference to the experience of working with the team.
More than a service provider, Webtexto positions itself as a true strategic partner, actively helping to simplify processes, solve challenges, and raise the quality of communication. It is a competent, available, and results-oriented team, which makes the whole process not only effective, but genuinely easy and enjoyable.
VectorB2B recommends Webtexto with complete confidence, highlighting its role as a reliable, effective, and genuinely supportive communication partner.”
Ana Antunes, Head of Commercial, VectorB2B

Do you communicate science with the precision the sector demands? Discover how we develop content marketing strategies for organisations in healthcare, research, and life sciences.