Content Marketing

VALORA To Win: from newly created brand to a benchmark in the financial sector

Webtexto has worked with VALORA To Win almost since its inception, when the brand had only a defined logo and a website under construction. The collaboration began with strategic and positioning work, and evolved into a monthly retainer-based content marketing partnership covering all of the brand’s digital channels.

project-preview

Category: Content Marketing

Client: VALORA To Win

Link: valora.pt

Start of collaboration: 2023

Areas of expertise: Positioning Strategy, Website, Blog, Social Media, Email Marketing, SEO

Overview and challenges

VALORA To Win is a network of partners with offices throughout the country, specialising in financial services, management consultancy, and support for companies and entrepreneurs at the various stages of their development.

When it contacted Webtexto in 2023, it had only just been established: it had a logo, a website under construction, and an urgent need to build a digital presence from scratch that conveyed credibility and gained visibility in a highly competitive sector.

The challenge was twofold: to define the brand’s strategic positioning before communicating, and to implement that strategy to create a relevant digital presence from day one.

Solution and results

  • Positioning strategy and website: definition of VALORA To Win’s strategic positioning and communication identity, followed by the creation of all website content.

  • Specialist blog: definition of the blog’s editorial strategy, including topics, structure, and SEO criteria. Webtexto is responsible for defining the topics, producing the articles, editing, SEO review, and back-office page layout. Result: more than 100 articles published, with consolidated organic positioning on topics such as accounting, financial services, management consultancy, human resources, and entrepreneurship.

  • Social media management: definition of the visual language and content strategy, including content pillars and content types, followed by full monthly management: creation of calendars, content proposals, graphic development, and publishing.

  • Email marketing: management of VALORA To Win’s email marketing, with two newsletters sent each month to the client database via the E-Goi platform.

The collaboration with VALORA To Win is an example of how Webtexto builds brands from the ground up. In less than three years, a newly created brand achieved organic visibility in a demanding sector, with a well-defined identity, a distinctive personality, and more than 100 articles positioning the brand as a reference for entrepreneurs and managers in Portugal.

Testemonial

“Working with Webtexto is stimulating because it is a learning process for those who are not specialists in the field. Webtexto seeks to understand the client’s business and recommends the appropriate solutions.”

Norberto Souto, Partner, VALORA To Win

Do you want to build a digital presence from scratch or consolidate your brand’s authority in a specialised sector? Discover how we develop content marketing strategies and produce specialist articles that position your business consistently and organically.

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