TRUST magazine: a new voice for ISQ
Since 2017, Webtexto has collaborated with ISQ on the development of its corporate magazine, which has undergone two phases of transformation, first as Tecnologia & Qualidade and, since 2021, under the new TRUST identity. The publication underwent an extensive redesign, both visually and editorially, establishing itself as a strategic communication and positioning tool.
Start of collaboration: 2017
Areas of expertise: Editing, Writing, Graphic Design, Layout, Editorial Planning, Production, and Printing
Overview and challenges
ISQ wanted to transform its corporate magazine into a more modern, appealing, and strategic publication, capable of reflecting the group’s evolution, values, and areas of expertise. The challenge was to create a biannual publication with a more engaging and impactful approach, strengthening the magazine’s role as a vehicle for corporate reputation.
Solution and results
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Graphic and editorial redesign: modernisation of the magazine’s layout and structure, first in 2017 and later with a new repositioning in 2021, when the publication was renamed TRUST.
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Content planning and production: definition of strategic themes in coordination with the client, writing of articles and interviews, trend analysis, and content curation with value for ISQ’s stakeholders.
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Design and layout: graphic development of the magazine for every issue, with a distinctive and clear visual identity aligned with the brand’s values of innovation and technical rigour.
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Full management of the editorial process: from content production to layout, final review, and print coordination.
TRUST magazine has become a leading corporate platform for ISQ, reflecting the diversity of its areas of expertise and its role in critical sectors of the economy. It covers topics such as energy, mobility, sustainability, and technological innovation, both in Portugal and in the international markets where the group operates.
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