Content Marketing

Integrated and strategic communication for DNAtech

The collaboration between Webtexto and DNAtech is a solid and successful example of integrated strategic communication. It therefore involves multiple areas of intervention that are essential to strengthening the client’s digital presence and corporate presentation.

project-preview

Category: Content Marketing

Client: DNAtech

Link: dnatech.pt

Start of collaboration: 2017

Areas of expertise: Website, Social Media, Brochures, Press Office, Video, Paid Campaigns

Overview and challenges

DNAtech’s challenge was to optimise and coordinate communication across various digital and offline platforms, ensuring coherence, visual consistency, and impact among its target audience. Webtexto developed a comprehensive strategic approach to address these needs.

Solution and results

  • Corporate website: development and full management of DNAtech’s corporate website, ensuring optimised content, attractive design, and up-to-date maintenance.

  • Social media: complete management of social media channels, including strategic topic planning, creation of copy and customised images, and regular publishing, significantly increasing the brand’s reach and engagement rates.

  • Corporate brochures: production and graphic design of informative brochures and communication materials that effectively strengthen DNAtech’s corporate and commercial presentation.

  • Press office: implementation of a proactive media relations strategy, securing relevant and consistent media coverage.

  • Videos: production of dynamic videos and audiovisual content tailored to the brand’s digital and marketing needs.

  • Social media campaigns: planning, creation, and management of targeted, results-driven campaigns, particularly for recruitment.

This ongoing collaboration has resulted in a significant increase in DNAtech’s visibility, contributing to the strengthening and differentiation of the brand within its sector.

Testemonials

“Working with Webtexto has been a truly distinctive experience. More than an agency, we feel that we have a partner that is genuinely committed to the success of our company. We particularly value their availability, creativity, and, above all, their exceptional proactivity.

Their ability to understand and communicate science also deserves special mention, as this is far from simple. They are able to turn technical and complex subjects into clear, engaging, and relevant content without compromising the scientific rigour that we value.

It is rare to find partners who combine such strong technical expertise with such close and genuine support.”

Angela Xufre, Managing Director, DNAtech

If you are looking for a social media management service with creativity, consistency, and professionalism, get in touch with our team.

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