Strategic digital communication for Centralmed

Overview and challenges

Centralmed’s main challenges include effectively communicating its value proposition in a sector where services are mandatory by law, increasing penetration among medium-sized and large companies, and developing digital channels to complement its commercial activity.

Solution and results

• Specialist blog: regular production of specialist articles in the areas of Occupational Safety, Occupational Medicine, Vocacional Training, and Food Safety, including image selection, infographic creation, and back-office page layout.

• Social media: management of social media channels, including monthly planning, production of copy and creative assets (images and videos), publishing, and preparation of monthly performance reports. In addition, Webtexto also ensures community management.

• Case studies: development of case studies highlighting client testimonials, published on the blog and made available in PDF format for download.

• Video and Motion Graphics: production of a range of audiovisual content, including short videos (Minuto Centralmed), more detailed interview-based videos (Diálogos Centralmed), and an annual webinar broadcast live on social media.

• Infographics: creation of infographics that complement and enrich the technical information in published articles, making the content easier for readers to understand.

• E-books: production of e-books on relevant topics in the areas of Occupational Safety, Health, and Medicine, increasing the perception of expertise and providing additional educational materials.

This comprehensive strategy has enabled Centralmed to strengthen its value proposition, achieve greater visibility among medium-sized and large companies, and establish itself as a leading reference in its areas of expertise.

Testimonial

“We particularly value the excellent relationship of respect and cordiality that we have with Webtexto, as well as the team’s high level of availability and proactivity, especially when it comes to proposing new topics and approaches for our content.”

João António, former Marketing Director, Centralmed

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