HR content in English for Gi Group Switzerland

Overview and challenges

Gi Group Switzerland operates in a market with very specific characteristics, first and foremost marked by cultural and linguistic diversity. In addition to this distinctly Swiss feature, the nature of the business, addressing Human Resources from both the candidate (B2C) and employer (B2B) perspectives, also presented challenges.

There was also the fact that Gi Group had expanded its operations in Europe through a major acquisition, which required a stronger focus on brand awareness strategy.

The main challenge was therefore to develop a content strategy for the blog and social media that was coherent and adaptable to this diversity in the B2C market, with a clear, creative voice aligned with the brand’s international positioning.

Solution and results

• Social media and blog strategy: collaboration in defining the content architecture, including content pillars for social media and categories for the blog, ensuring a consistent, scalable editorial structure aligned with Gi Group Switzerland’s communication objectives.

• Monthly content planning and production: development of the monthly content plan for social media and the blog, discussed and approved with Gi Group Switzerland’s internal marketing team before execution.

• Editorial and creative execution: production of copy in English, creation of images, and video editing for social media, ensuring visual and editorial consistency across all formats and channels.

• Publishing and channel management: formatting articles in the back office and scheduling posts on the platforms defined by the client, ensuring full execution of the editorial calendar.

The collaboration with Gi Group Switzerland reflects Webtexto’s ability to work in demanding international contexts, with content produced in English for multiple European markets.

It is a partnership characterised by a creative and proactive approach, with an agile response to the challenges presented by Gi Group Switzerland’s marketing team, demonstrating how Webtexto’s editorial rigour adapts without compromising quality, regardless of the market or language.

Testemonials

“Working with Webtexto is always rewarding. Ideas flow, inputs and outputs are excellent, and results follow. At Gi Group Switzerland, we were a disorganised content engine; with Webtexto, we turned it into a well-tuned car that now roars.”
Stefano Bianchi, Marketing Manager, Gi Group Switzerland

Does your company operate in international markets and need content that communicates clearly and effectively in English? Discover how we develop content marketing strategies tailored to demanding international contexts.