News articles aimed at the universe of small and medium enterprises. Covering a wide range of sectors, Webtexto's journalists frequently contributed to the IN supplement of financial daily Jornal de Negócios. The contributions included not only autonomous cases of businesses that were newsworthy for their innovative character, but also more comprehensive articles on issues relevant to the day-to-day of small and medium-sized companies.
Webtexto was responsible for the entire production of news articles, with the exception of photography and layout. The work consisted of proposing themes, identifying cases of newsworthy companies and carrying out the entire fieldwork (contacts, information research, and interviews). The entire work of writing and editing the texts was also Webtexto's responsibility, always carried out in coordination with the editors of Jornal de Negócios.